You're most likely aware of the 'carrot and the stick' concept. The idea is simple; when trying to lead a donkey, you can dangle a carrot in front of its face (pleasure incentive) or you can whip it with a stick (pain incentive)

Many life coaches are all about that carrot. They love to keep the clients smiling... even when they're failing. Because it's all about being happy, right? Well, not always. In the bigger picture of your life, happiness is central. But in getting there, sometimes results come first in the pursuit of happiness.